Because weight control is a major problem in the US. There are places in the center of the country’s rural sections where practically everyone appears to be extremely overweight.
When visiting a town in Missouri with my then-wife, I was astounded. The people were in terrible shape. There weren’t any gyms around. Their diets were largely made up of fatty, southern comfort foods.
You can feel and look so much better by losing weight.

Although he still has some loose skin, the transformation is incredible.
I adore seeing such before-and-after photos where the subjects are clearly happier. It’s motivating.
The simplest method to improve your appearance, health, and self-confidence is to simply control your weight, eat well and exercise.
It’s like anything else in life. You get what you put into it.